House of Floyd
role: BRANDING · LOGO DESIGN · PACKAGING · ADVERTISING
STUDENT WORK
Not your typical petstore.
Made by and for animal lovers, House of Floyd is a fictional Canadian pet store that provides an upstyle lifestyle for the everyday dog. House of Floyd is inspired by the unique bond between every animal and owner and provides the best products for a fraction of the cost.
Campaign
This is a campaign for premium and completely customizable dog tags. The campaign shows the value of these tags by pairing them with the wonderfully weird names we give to our dogs.
Process Work
Below, I’ve included some of my initial logo sketches.