House of Floyd

role: BRANDING · LOGO DESIGN · PACKAGING · ADVERTISING

STUDENT WORK

Not your typical petstore.

Made by and for animal lovers, House of Floyd is a fictional Canadian pet store that provides an upstyle lifestyle for the everyday dog. House of Floyd is inspired by the unique bond between every animal and owner and provides the best products for a fraction of the cost.

rocio-palomar-robisco-house-of-floyd-branding-packaging-dog-shampoo.jpg
Vitamin-Bottles4.jpg
rocio-palomar-robisco-house-of-floyd-branding-packaging-dog-treats.jpg
rocio-palomar-robisco-house-of-floyd-branding-packaging-dog-shampoo-dog-bed.jpg

Campaign

 

This is a campaign for premium and completely customizable dog tags. The campaign shows the value of these tags by pairing them with the wonderfully weird names we give to our dogs.

Rocio-palomar-robisco-house-of-floyd-branding-advertising-campaign-out-of-home-bus-shelter-ad-named-with-love-and-niche-taste.jpg
Poster that says "
rocio-palomar-robisco-house-of-floyd-branding-advertising-campaign-poster-ad-named-with-high-and-hopes-t.rex.jpg
rocio-palomar-robisco-house-of-floyd-branding-advertising-campaign-poster-ad-named-with-love-and-playful-wit-kitty.jpg

Process Work

 

Below, I’ve included some of my initial logo sketches.

rocio-palomar-rubisco-house-of-floyd-pet-store-branding-brand-identity-logo-design-sketches-2.jpg
rocio-palomar-rubisco-house-of-floyd-pet-store-branding-brand-identity-logo-design-sketches.jpg